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BRAND STORY — HAPPY EYELIDS

Built from expertise, not hype.

Happy Eyelids was born from one artist’s obsession to perfect the craft — not from a corporate playbook.

As a makeup artist specializing in misunderstood eye shapes — hooded, deep-set, monolid, small — I spent years realizing that no brush set truly worked for us.

I was mixing tools from five different brands, still unable to find that one perfect shape.

So I designed my own.

Every curve, every millimeter was built from anatomy — not assumption.

I didn’t want brushes that looked pretty in packaging.

I wanted brushes that performed like luxury instruments.

Each Happy Eyelids brush is crafted with densely packed, ultra-soft nylon fibers that mimic natural precision — firm enough for control, soft enough for seamless smudging.

They feature wooden handles, non-toxic paint, and are vegan and cruelty-free.

True artistry requires balance — and these brushes deliver both strength and delicacy in every stroke.

Factories said no.

Budgets were tight.

But one factory believed — and together we built something the industry never offered: brushes made to understand your eye shape.

No investors. No sponsors. No ads.

Just real artistry, real tutorials, and real results.

But brushes were just the beginning.

I created every complementary product you see — from my sparkles to my eyeshadow bases — because of the same gaps I noticed throughout my career as a makeup artist.

I wanted textures that performed like nothing else: high-impact yet delicate.

I didn’t want “just another shimmer.” I wanted radiance — like diamonds on the skin — reflective, elegant, but never emphasizing texture.

That’s how Happy Eyelids Sparkles were born —

each shade crafted with intention and purpose.

✨ Sparkling Waterfall and Golden Cascade — my Bridal Edition duo — are timeless classics.

The silver captures light like liquid metal, cool and graceful.

The golden, soft and balanced, never too yellow or too orange — the perfect champagne tone I always dreamed of for my brides.

And for those who choose to be stylish and modern,

I created three Multichrome Sparkles — shades that shift with light and movement,

luxurious, sophisticated, and flattering on every skin tone.

They’re expressive, elegant, and endlessly wearable — designed for artistry and individuality.

Then came the Happy Eyelids Eyeshadow Bases — my version of makeup paints.

They start with two essentials — Black and Brown — and expand into vibrant pastels like yellow, green, blue, pink, coral, and bubblegum.

Each formula was engineered for hooded, deep-set, and small eyes — to lift, shape, and brighten without heaviness.

They’re unbelievably versatile:

• Use the pinks, bubblegum, or corals as creamy blushes that last all day.

• Highlight inner corners with a pop of color instead of predictable nude or white.

• Match shades to your outfit or eye color to keep looks fun, modern, and elevated.

• Wear them on the lower waterline for a fresh, vibrant twist.

It’s your one-stop eye makeup system — brushes, bases, and sparkles that work together so you can create any look effortlessly.

Because I’m not just a founder.

I’m a makeup artist — and a makeup lover — who personally uses everything I create.

I don’t rely on hype. I rely on performance.

Every order, every message, every thank-you means the world to me — because this brand exists to serve you.

You’re not buying brushes.

You’re joining a movement —

a quiet revolution led by one woman who lived the struggle and turned it into purpose.

✨ Happy Eyelids — the brand that understands your eye shape.

With love & gratitude,

Vera Marit — makeup artist, makeup enthusiast with hooded eyes,

and founder of Happy Eyelids.