IMPERATIVE EYE MAKEUP BRUSH SET

 

PLEASE READ BEFORE BUYING 🤍 

 

I’m opening brush sales right now because this restock is a small batch and it’s been selling out super fast. The next batch is also small, and based on the demand I’m seeing, I’m pretty sure it’ll sell out quickly again. It takes at least 2 months to make new brushes, so I don’t want anyone to miss it if you’ve been waiting.

 

Shipping timeline: my brushes are expected to arrive to me in about 2–3 weeks. Next week I’ll know the exact date and I’ll post the confirmed ship date the moment I have it.

 

Transparency/tracking: I’ll add the incoming tracking to your order so you can literally watch the shipment coming to me. As soon as they’re delivered, I’ll print your personal shipping label and your tracking will update from my studio to your address — and I’ll ship immediately.

 

Thank you so much for supporting a small brand that’s growing so fast. It means everything. 🥹🤍

 

 

Eye Intelligence System | Hooded Eye Core Kit

Built for real eye shapes, not mannequin eyes.

This is not another beauty-store brush set.

 

This is the core precision toolkit of my Eye Intelligence System — created from years of working on real eyes: hooded, deep-set, monolid, mature, asymmetrical, small lid space, and “why does my makeup disappear?” eyes.

 

I built this kit as a makeup artist with fully hooded eyes because mass-market brushes were not solving real placement problems. They were built for generic proportions, generic tutorials, and generic results.

 

This kit is different.

 

It is built around how makeup actually needs to be placed on real eye anatomy:

 

• structure first
• diffusion second
• precision without harshness
• repeatable placement without guesswork

Why this kit exists:

 Most people think they’re “bad at eye makeup.”

 In reality, they are often using tools that are too big, too fluffy, too generic, or too unstable for their eye shape.

 When the brush is wrong, the most common problems happen fast:

 

• pigment jumps too high
• outer corner gets muddy
• shape disappears into the fold
• eyeliner/detail work feels harder than it should
• one eye looks different from the other
• the result gets heavy before it gets defined

 

 

That is not a skill issue.

That is a tool + anatomy mismatch.

 

The Hooded Eye Core Kit was designed to fix that.

 

 The Eye Intelligence difference (science + anatomy)

 A brush is not just “soft bristles.” It is a precision instrument.

 

Its performance is controlled by:

 

• geometry (shape + size + edge)
• contact patch (how much surface touches your skin)
• density (how much product it picks up / deposits)
• loft (how much it bends or splays)
• spring / bounce (how controlled the movement feels)
• tip behavior (crisp placement vs diffused release)

 

Why this matters for hooded / deep-set / monolid / mature eyes

 

These eye shapes often have:

 

• less visible lid space
• fold interference
• tighter placement zones
• asymmetry that needs controlled adjustment
• faster “overblending” with generic brushes

 

 That means the tool must support:

 

• micro-placement
• shape mapping
• controlled diffusion
• stable edge work
• repeatable hand positioning

 

 

That is exactly what this kit is built for.

 

What’s Inside the Hooded Eye Core Kit 

8 intentional brushes. No filler. Every brush has a job.

 

• 1 Flat Blender
• 3 Apex Brushes (Maxi, Medium, Mini)
• 2 Angled Eyeliners
• 2 Flat Definers

 

This is a system, not a random collection.

 

1) Flat Blender 

Placement + Structure Brush

(not “just a blender”)

This brush is one of the core tools of the system because it helps you place shape before you blur it away.

Core Eye Intelligence technique (why this brush exists)

 Flip the brush and place it parallel to your lower waterline to create a clean, controlled outer-corner eyeshadow placement.

 That angle helps you map a more flattering shape — especially on:

• hooded eyes
• deep-set eyes
• mature eyes
• asymmetrical eyes
• eyes where the outer corner gets muddy fast

Why it works

 

• The flat profile gives a controlled contact patch (instead of a fluffy cloud)
• The edge orientation helps align with your eye’s natural geometry
• The density + softness balance lets you place pigment first, then soften with control
• It supports structure first, diffusion second

  

What it helps prevent

• muddy outer corners
• over-diffused placement
• shadow climbing too high
• shape collapsing into the fold

 

This brush teaches your hand what correct placement feels like.

 

 

2) Apex Brush Family (Maxi, Medium, Mini)

 

 

The Scale-Control System

 These are not duplicates. They are your precision scaling tools.

 

Apex Mini

Micro-Placement Brush.

For the zones where generic brushes are simply too large.

 Best for:

 

• tight folds
• lower lash line control
• inner/outer corner detailing
• targeted depth
• micro shaping on smaller lid space
• lip makeup

 

Why it matters:

 

When lid space is small or folds are tight, oversized brushes create accidental blur.

Apex Mini keeps your placement small, intentional, and clean.

 

Apex Medium

Core Mapping + Dimension Brush

 Your everyday precision workhorse.

 Best for:

• controlled crease mapping
• outer corner shaping
• building dimension gradually
• balance + symmetry correction
• transition work that keeps the shape intact
• under eye color correction 

Why it matters

 This is the “core control” size for many eye looks — especially when you want to build shape without losing structure.

  

Apex Maxi

 Expanded Placement with Preserved Control

A more advanced, more logical evolution of the classic tapered concept.

 This brush exists because the more I worked on non-standard eye shapes, the more I understood that a traditional tapered brush (even a slim one) can still encourage too much uncontrolled bloom on certain eyes.

 Apex Maxi was created as an elevated substitute:

 

• more intentional shape behavior
• better control over placement spread
• soft expansion without collapsing the structure

 

Why Apex Maxi replaced the classic tapered brush (in this system)

 The classic tapered brush can be beautiful — and it has its place — but Apex Maxi is a more intelligent fit for this system because it gives you:

 

• more predictable placement
• better shape preservation
• more anatomical logic for real eye variation

 

It is the next step in the evolution of the tool.

 

3) Angled Eyeliners (2)

 Workflow Precision Tools

 Yes, there are two on purpose.

 This is not duplication for filler. This is real workflow design.

 Why two?

 Because in real makeup application, it’s more efficient and cleaner to keep: 

• one for deeper shades / definition / liner work
• one for cleaner shades / detail / soft refinement

 

 That means:

 

• less wiping between steps
• cleaner color control
• faster application
• smoother technique flow

 What they’re for

 

 

• liner definition
• lash line shaping
• outer-corner detail
• controlled shadow-liner work
• precision adjustments
• inner corner detail 
• precise lip definition 
• brow detail 

  

4) Flat Definers (2)

 Filter Brushes

 (not just definers — these are edge-control tools)

 These are two extremely important brushes in the system because they help create the “filtered” effect in eye makeup.

 

A beautiful eye look can still feel “off” if the trajectory is droopy, heavy, or misaligned — even when the colors are good and the blending is technically fine.

That’s why these are not just detail brushes.

They are Filter Brushes: tools for cleaning, aligning, refining, and lifting the visual direction of the eye look.

 

What makes them “filter brushes”

 

They help you refine the eye look the way a filter refines an image:

 

• cleaner edges
• better alignment
• more flattering trajectory
• more polished finish
• more lifted visual effect

 

 

In other words: they help turn a good look into a right look.

  

Why two (and why that’s intentional)

It’s incredibly comfortable to have:

 

• one Flat Definer for waterline / lower lash line / deeper detail work
• one Flat Definer as your Filter Brush for cleaning and aligning edges

 

This makes your process cleaner, faster, and more controlled — especially if you love:

 

• bold lips (where eye shape needs clean balance)
• sharper eye structure
• a polished, lifted finish
• symmetry correction

 

 

Core uses (beyond “defining”)

 

Yes, you can still use them for everything they’re great at:

 

• upper lash line definition
• lower lash line placement
• waterline-area precision
• tight detailing
• brow cleanup/detail
• targeted intensity

 

But in the Eye Intelligence System, their core role is bigger:

 

They control the final trajectory of the eye look.

That’s why they are duplicated on purpose.

 

 

 Why the bristles feel different

 These brushes are designed to hit a very specific performance balance:

 

• Dense enough for controlled placement
• Soft enough for comfort on delicate eye skin
• Silky enough for smooth glide
• Springy enough for precision and bounce
• Stable enough to reduce accidental splay

 

 

That balance matters.

 

• Too fluffy = overblending + lost structure
• Too stiff = harsh placement + drag
• Too loose = inconsistent results
• Too generic = “why does this look wrong on me?”

 

 

Handcrafted with intention (not a factory filler set)

This kit was not assembled by picking random popular brush shapes.

 

It was built through real-world makeup work:

 

• my own fully hooded eyes
• years in the beauty industry
• hundreds and hundreds of faces
• real client struggles
• real anatomy differences
• real technique testing

Every brush shape, size, edge, and density in this kit is here because it solved a problem.

 

That is why this set feels different when you use it.

  

Who This Kit Is For

 Especially made for:

 

 

• hooded eyes
• deep-set eyes
• monolid eyes (hooded and non-hooded monolids need different control)
• mature eyes
• asymmetrical eyes
• small lid space
• anyone whose makeup transfers, disappears, gets muddy, or looks heavy too quickly

 

 

 

Also great for:

 

 

• beginners who want tools that make technique easier
• professionals who want better control and repeatable results
• anyone who values precision over generic fluff

 

Materials + Quality

Built for real use — not just to look pretty in a brush holder.

 

• Synthetic nylon bristles
• Wooden handles
• Non-toxic paint
• Durable construction designed to last

 

These are high-quality brushes made to perform even if you are:

 

• heavy-handed
• learning
• cleaning often
• using them daily 

What results to expect

With the right technique, this kit helps make your eye makeup:

 

• more controlled
• more symmetrical
• more flattering to your anatomy
• easier to repeat
• less muddy
• less heavy
• more intentional

 

 This is the difference between “trying to blend until it works” and having a system.

 

Founder Note:

I created this kit because I was tired of tools that did not respect real eye anatomy.

 

As a makeup artist with hooded eyes, I know the struggle from both sides:

 

• wearing makeup myself
• creating makeup on clients who thought their eye shape was the problem

Your eye shape is not the problem.

The wrong tool is the problem.

 

This kit is part of my Eye Intelligence System — a one-stop system for eyes built on:

anatomy + technique + intentional tools.

What if you’re just one brush away from meeting the best version of you?

 

 

Warmly, 

Vera Marit

 

 

✨ Happy Eyelids — the brand that understands your eye shape. ✨