Why I Decided To Launch My Own Brush Set & How I Did It
- I did spend years in the beauty industry, and I know the value of great products and market gaps. Among the tons of existing brush shapes, maybe 30-35% are really practical and of high quality. The same goes for brush sets. I haven’t yet seen an eye makeup brush set that I would use entirely without any exceptions.
- Usually, I would buy an entire brush set just to have a few brushes, and I would still have to buy single brushes to complete my perfect brush set for myself and my clients. This requires extra money, time, and energy.
- I didn’t invent these particular shapes, but during these years, I selected 5 shapes that I have been using the most. Without these shapes, I can't imagine any makeup application on myself and my clients.
- I spent several months searching for a reliable and exceptional factory that could meet my high requirements, and finally, I found it. From the very first message, I could sense that they were the best fit for my needs. I shared my vision with them, emphasising my desire for ultra-soft yet solid and firm bristles. It was important to me that the brushes were cruelty-free, vegan, and made from environmentally friendly and durable materials.
- The factory and I were completely aligned in our goals, and I felt a strong connection with them, especially after having conversations with numerous other factories. While I may not have invented these specific brush shapes, I carefully selected the most practical ones and ensured that they were of high quality, non-toxic, and truly helpful tools.