HAPPY EYELIDS

BRAND STORY — HAPPY EYELIDS

Built from expertise, not hype.

Happy Eyelids was born from one artist’s obsession to perfect the craft — not from a corporate playbook.

As a makeup artist specializing in misunderstood eye shapes — hooded, deep-set, monolid, small — I spent years realizing that no brush set truly worked for us.

I was mixing tools from five different brands, still unable to find that one perfect shape.

So I designed my own.

Every curve, every millimeter was built from anatomy — not assumption.

I didn’t want brushes that looked pretty in packaging.

I wanted brushes that performed like luxury instruments.

Each Happy Eyelids brush is crafted with densely packed, ultra-soft nylon fibers that mimic natural precision — firm enough for control, soft enough for seamless smudging.

They feature wooden handles, non-toxic paint, and are vegan and cruelty-free.

True artistry requires balance — and these brushes deliver both strength and delicacy in every stroke.

Factories said no.

Budgets were tight.

But one factory believed — and together we built something the industry never offered: brushes made to understand your eye shape.

No investors. No sponsors. No ads.

Just real artistry, real tutorials, and real results.

But brushes were just the beginning.

I created every complementary product you see — from my sparkles to my eyeshadow bases — because of the same gaps I noticed throughout my career as a makeup artist.

I wanted textures that performed like nothing else: high-impact yet delicate.

I didn’t want “just another shimmer.” I wanted radiance — like diamonds on the skin — reflective, elegant, but never emphasizing texture.

That’s how Happy Eyelids Sparkles were born —

each shade crafted with intention and purpose.

✨ Sparkling Waterfall and Golden Cascade — my Bridal Edition duo — are timeless classics.

The silver captures light like liquid metal, cool and graceful.

The golden, soft and balanced, never too yellow or too orange — the perfect champagne tone I always dreamed of for my brides.

And for those who choose to be stylish and modern,

I created three Multichrome Sparkles — shades that shift with light and movement,

luxurious, sophisticated, and flattering on every skin tone.

They’re expressive, elegant, and endlessly wearable — designed for artistry and individuality.

Then came the Happy Eyelids Eyeshadow Bases — my version of makeup paints.

They start with two essentials — Black and Brown — and expand into vibrant pastels like yellow, green, blue, pink, coral, and bubblegum.

Each formula was engineered for hooded, deep-set, and small eyes — to lift, shape, and brighten without heaviness.

They’re unbelievably versatile:

• Use the pinks, bubblegum, or corals as creamy blushes that last all day.

• Highlight inner corners with a pop of color instead of predictable nude or white.

• Match shades to your outfit or eye color to keep looks fun, modern, and elevated.

• Wear them on the lower waterline for a fresh, vibrant twist.

It’s your one-stop eye makeup system — brushes, bases, and sparkles that work together so you can create any look effortlessly.

Because I’m not just a founder.

I’m a makeup artist — and a makeup lover — who personally uses everything I create.

I don’t rely on hype. I rely on performance.

Every order, every message, every thank-you means the world to me — because this brand exists to serve you.

You’re not buying brushes.

You’re joining a movement —

a quiet revolution led by one woman who lived the struggle and turned it into purpose.

✨ Happy Eyelids — the brand that understands your eye shape.

With love & gratitude,

Vera Marit — makeup artist, makeup enthusiast with hooded eyes,

and founder of Happy Eyelids.

HAPPY EYELIDS

Finally, a one-stop shop for your eye shape.

Precision brushes, pro-formulated eyeshadow bases, and luxury sparkles—crafted to master hooded, deep-set, monolid, protruding, and mature eyes. Because your eyes deserve more than guesswork.

Every product is designed with artistry and performance in mind—created by makeup artist Vera Marit, who mastered her own hooded eyes and now helps you understand your unique shape. Your eyes are beautiful. You just need a few pro-level tweaks to make them shine.

The Happy Eyelids Signature Collection

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